A Black Friday Letter From the Owner

Why We Fight for American Manufacturing — and Why Your Support Matters More Than Ever

Every morning starts the same: I get up, grab my pre-workout or an energy drink, and open my inbox — and without fail, there they are. One or two new emails from overseas manufacturers asking me to outsource. Then I check Instagram, and the DMs are full of “cheaper,” “faster,” “easy profit,” and “global scalability.”

It’s relentless.

Every single day, as an American-made small business, I wake up and step into another round of the same fight:
The fight to stay American-made in a global economy pushing everyone to sell out.

And let’s be honest — the “rational” business answer, the one every spreadsheet pushes, is to give in and chase profit over principle.
To sell out to the globalists.
To abandon the American manufacturing base like so many others have.

That may be rational.
But it isn’t right.

The War for the Vision

I didn’t swear an oath to the easy path.
I swore an oath to the nation — to protect it from all enemies foreign and domestic.
And losing our manufacturing capability without a fight, handing it over to nations that openly harbor ill intent toward the United States and its citizens?

That’s a battle worth fighting.

The real question is:
Why aren’t more companies doing the same?
Why aren’t more citizens standing their ground?

Because we’ve all been worn down by the easy path.
We’re told to accept convenience over capability.
We’re told to stop asking questions and “just adapt.”

Well, we refuse.

What America Lost — And What We’re Fighting to Rebuild

So little is made in America anymore:

• Medical supplies - more than 50% made overseas
• Hiking poles - we don't even really know, but havent seen one made in the usa
• Outdoor gear - ranges from 40% to 75%
• Essential components - well above 50%
• Clothing — Some Estimates are 95%

Factories closed.
Skills faded.
Entire trades disappeared.

The next generation barely sees a path into manufacturing unless someone builds it for them.
That’s what we’re doing here at Squatch Survival Gear.

We’re not just building backpacks.
We’re rebuilding capability.
Rebuilding American jobs.
Rebuilding Main Street manufacturing.

Lowest Sustainable Profit: The Truth Behind Our Prices

We operate at the lowest sustainable profit possible while still keeping American workers paid, the lights on, and the sewing machines running.

And here’s what that means:

This is why we do NOT offer mega discounts.
Not 50% off.
Not BOGO free.
Not “buy one get one half off.”

Those pricing games only work when your gear is made overseas with extremely low labor costs.

For an American-made company like ours, 20% off is a massive discount — and that’s why our Black Friday deal is:

BFCM20 — 20% OFF all regular-priced gear

That’s the biggest discount we can responsibly offer without outsourcing.
Because anything more would require the one thing we refuse to do:
Sell out.

Why We Need Your Support

This fight takes all of us — not just small businesses like mine.

1. We need support from everyday Americans.

People willing to choose American-made even when it isn’t the cheapest option.
People who understand that supporting American workers is a long-term investment in our country.

And we need citizens willing to force their government to buy American.
Be politically active.
Demand that federal, state, and local leaders bring production home.
Your voice and your vote can and will change things — but only if you stay relentless.
Don’t let them buy you off with shortcuts and cheap imports.

2. We need support from local and state governments.

Training pipelines.
Manufacturing grants.
Tax incentives.
Real support for small shops — not just billion-dollar corporations.

3. We need support from our federal government.

Because losing manufacturing isn’t just bad economics — it’s a national security liability.

We need real policy changes, including:

Forcing mega-corporations that win government contracts to subcontract 40–45% of that work to small and mid-sized American manufacturers.

This rebuilds trades.
It restores factories.
It opens real jobs for Gen Z, Gen Alpha, and Americans instead of replacing them with H1B labor or shipping jobs overseas before our own people even get the opportunity.

This is how we rebuild America.
This is how we rise again.

This Black Friday: You’re Not Just Buying Gear — You’re Taking a Stand

When you shop Squatch Survival Gear this Black Friday, you’re doing far more than grabbing a deal.

You’re:

• Supporting American-made gear
• Keeping Main Street manufacturers alive
• Backing American families, not foreign factories
• Building job pathways for Gen Z
• Strengthening small-town economies
• Defending U.S. capability in a global economy
• Taking a stand for American values

We don’t run from the fight.
We don’t bow to pressure.
We don’t chase easy.

We build gear — in America, — for people who give a damn, because it's hard.
Because this mission is bigger than us.
It’s bigger than backpacks and our other gear. 
It’s about rebuilding what this country lost and refusing to let the flame go out.

Thank you for standing with us.
Thank you for being part of this fight.
Thank you for choosing American hands over global shortcuts.

All the way,
— Squatch Survival Gear
American-Made. Veteran-Owned. Built for people who still believe in the nation we swore to protect.