The Problem: Most Gear Isn’t Built to Last
Walk into any big-box store or scroll through Amazon and you’ll find hundreds of survival packs, tactical backpacks, and EDC gear that look the part—but they weren’t built for real use. They’re sewn overseas, made from questionable materials, and sold at prices that seem too good to be true.
Because they are.
We’ve field-tested what happens when zippers fail in the rain. When shoulder straps rip under load. When imported MOLLE tears out under stress.
And here’s the truth:
Cheap gear might save you $50 today, but it could cost you your mission—or worse, your team—or something you can never replace.
What You’re Really Losing When You Don’t Buy American-Made
It’s not just quality you lose. It’s everything that gear should stand for:
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Durability & Trust – Imported gear is mass-produced for volume, not reliability. When your gear matters most, you want something built by people who understand what’s at stake.
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Local Jobs – Buying American-made gear keeps your neighbors working. Every Squatch Survival Gear pack supports American stitchers, veterans, and small-town makers.
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Trade Skills – Once lost, craftsmanship is hard to bring back. Choosing U.S.-made supports an entire infrastructure of dying trades.
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Ethical Sourcing – Berry compliance, safety standards, and fair labor practices aren’t optional when you build here.
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Resilience – When global supply chains break, American manufacturers are the ones still standing.
Brands like Yeti proudly say “designed in Texas” — and then manufacture in China. They charge premium prices, but offshore the labor. We don’t believe in that.
What If We Bought Differently?
Imagine if more Americans bought gear made by people who actually use it.
You’d be:
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Rebuilding American manufacturing
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Keeping tactical expertise alive
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Investing in gear that outlasts trends and terrain
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Waging a generational rebellion against the fat cats who sold our jobs overseas to countries that see Americans as nothing but an ATM
We’re not asking people to be perfect. We’re asking them to pay attention.
When you buy Squatch, you’re choosing gear that lasts. Gear made by hand. Gear that carries a mission.
“We don’t make cheap gear because our customers aren’t cheap people.”
What Squatch Survival Gear Is Doing Differently:
At Squatch Survival Gear, we’re doing things the hard way—on purpose.
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We tell the American-made story in everything we build
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We expose the hidden cost of cheap gear
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We help our customers build an identity around independence and capability
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We educate—not preach—about why it matters
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We show the people behind our gear: veterans, craftsmen, makers, Americans
Ready to Push Back?
Explore our lineup of American-made tactical backpacks and survival gear.
Not built for clicks. Built for when things get real.