Everyone Talks. Some Start. Few Decide to Keep Growing.
Every Monday, every “starting tomorrow,” someone swears this time will be different.
Most people talk. Some people start. Few decide to keep growing.
Research shows roughly 75 percent take action at first.
But after a month, half stop.
After six months, fewer than half remain.
Two years later? Maybe one in five are still at it.
The issue isn’t motivation—it’s the switch cost: the mental drag your brain charges every time you leave comfort and enter growth.
Most folks pay that cost once, feel the burn, and retreat.
But the ones who keep going treat that burn like training.
The Cost of Change
Your brain is wired for efficiency. Change disrupts that flow, making you feel slow, clumsy, uncomfortable. That’s switch cost in action.
Every new habit—early rucks, cold showers, logging miles, prepping meals—feels heavier at first. But repetition lightens the load.
Like your pack on mile three, change gets lighter with each rep.
Consistency reduces the cost.
Micro Habits: Small Steps, Big Payoffs
Massive change fails when the weight is too heavy to carry.
Micro habits lighten the load.
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Shrink the task: Instead of “work out daily,” say “put my boots on at 0600.”
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Stack the habit: Link it to something automatic. “After coffee, I stretch.”
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Track the win: Don’t guess—mark it. The brain loves visible progress.
Small habits done daily build momentum.
And momentum beats motivation every time.
A Real Step Forward
Today I had the pleasure of helping a new customer on their journey.
They walked in talking about getting a bugout bag.
They walked out carrying a Kakmora Pack, a trauma kit, and a pack fitted to them personally.
They left with a packing list, an invitation to join our community, and—most importantly—momentum.
They took the first step.
They stopped talking and took action.
That’s where the journey begins—one person deciding that “someday” starts today.
Train Like It’s Survival
At Squatch Survival Gear, we don’t just build packs—we train with them.
You can’t “decide” yourself into strength. You train yourself into it.
And that’s where most people stop.
They talk about the goal.
They research it.
They buy the planner, the notebook, the membership.
But they never do the reps.
They’re preppers in theory, not in practice.
At some point, you have to shoulder the pack and move.
Discipline is forged in repetition:
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Lace up, even when it’s raining.
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Do the reps, even when it’s boring.
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Show up, even when no one’s watching.
That’s how training rewires identity.
When the grind becomes normal, you’ve already won.
Internal Dialogue: Learning to Love the Grind
Real change starts in your internal dialogue—the voice that decides whether you quit or keep pushing.
Old → New:
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“This is hard.” → “This is how I get strong.”
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“I have to do this.” → “I get to do this.”
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“I hate this.” → “I’m going to do this.”
Every mental shift is a rep.
Every reframed sentence is a survival drill for your mind.
That’s how warriors, athletes, and survivors train grit when motivation runs out.
From Starting to Finishing
The difference between starting and finishing isn’t luck—it’s design.
Design your space.
Design your schedule.
Design your mindset to love the grind. GET AFTER IT!
American-made gear for people who move from talk to action.
Squatch Survival Gear — Built to Endure.
Because when the grind becomes normal, the grind becomes freedom—and the security of knowing you can perform when it all counts for something.